Getting the Right Color

I work with a print lab that uses reactive dyes not pigment printing, which means I can get my colors to match the original intent 9 times of out 10 and is quite an improvement over most online digital printing services today.  With those services you have to focus more on their color palattes, but in dying the fabric, you get can better accuracy and flexibility.

However, some colors are bound to come out wrong.  In my last batch, I was quite surprised to see a vibrant deep red come out as purple!  Which is why, of course, you should always test swatch.  If you think it’s a waste of money, it’s probably not.  Think about it.  You spend a flat fee and get a sample of everything.  Not only is this a great selling tool, but if you had ordered a length of a handful of designs and one of them comes out wrong, reordering it may cost you the same amount as a whole length of samples.  I use 4″x4″ samples to gauge the colors, lines, digital transfer of my image, etc.