Bugatti

Some styles are ever-lasting.

Bugatti is more than an Italian designer of fast cars, planes and trains, his brand (or marque) became an international style icon synonymous with sleek curves and smooth surfaces, bold colors and bright futures.  In a Bugatti, we are one step closer to flying cars, cities above the sky and elegance found only in extremely well-functioning simplicity.  In short, a Jetson’s neverland.

When Volkswagen bought Bugatti at the turn of the last century and released the 100th model, I dreamed again of such style, but when I saw the standard autocad-designed curves, I craved the multitude of engineers who sat with slide-rule in one hand and curve templates in the other and worked out complicated geometric lines on a flat surface, achieving the right balance, the right depth and, ultimately, elegance.  If the simplest answer is always the best, thank you Occam, why are we always given clunky, overworked designs.  Do me a favor, ladies and gentlemen — make it sleek (and, if at all possible, FAST).